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Wednesday, November 27, 2013

MASTERCARD | Stock of the Day - 11/27/13 | The Motley Fool

Payment giant MasterCard (NYSE: MA) has entered the shipping arena. The company just announced a new program it's calling "Free Shipping by Mastercard," which offers free shipping to MasterCard customers -- but there are a lot of conditions.
MasterCard customers can get free two-day shipping under the free subscription model if:
• They pay with a MasterCard (OK, this point is obvious).
• They purchase their items from partnered companies, a short list that presently includes Macy's, Kohl's, Wal-Mart, QVC, and Best Buy.
• They make their purchases through MasterCard's portal site.
• They pay for the two-day shipping up front (they're reimbursed up to $20 per order by MasterCard later).
For a $69 year-long subscription, the retailer pool expands to 30 more participants.
Motley Fool analyst Jason Moser observes that MasterCard is trying to play the trend of free shipping, which has become a feature many consumers expect thanks in part to's Prime membership. However, Jason's skeptical of MasterCard's free shipping program, given how convoluted the process is, especially in comparison to the seamless experience Amazon provides.

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